menu Menu close Close
Get a demo
Sign In

Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Apollo × Census

How Apollo 10X SDR conversion rates with user behavior data

With Henry Mizel, VP of Revenue

In looking for ways to boost conversion rates, Apollo knew that incorporating user behavior data would improve results. Census helped them to make that data more accessible — leading to conversion rates 5 to 10 times higher than standard.

Stats

Industry:  Software
Company type:  Product-led Growth
Team:  Sales and RevOps
Use cases:  Feature gating outreach, Personalized outbound, Product qualified leads, Product-led growth
Featured integrations:  Apollo, Salesforce, Snowflake

Summary

Apollo provides a sales intelligence and engagement platform trusted by sales teams at over 100,000 companies. Apollo’s centralized team oversees revenue strategy, operations, and BI analytics, a model that helps them ensure a high degree of data fidelity.

GPT Column Populated
GPT Column Populated

The Importance of Data in Building AI Agents

Massive improvements in time savings and marketing agility — Activision reduced their audience creation SLAs from 1 week to 1 day and saved 10 hours a week of troubleshooting time.

“It’s been a life-changer. Now the team can focus on more important things instead of just making sure data gets from point A to point B.”
“Now we can develop, automate, and deploy a bespoke audience same day.”
 
“Moving to a more self-serve architecture has been huge for us with the move to Census. For example, the capability to mirror datasets was something we were working on with our prior CDP that was bespoke. The fact that we can set up a mirror sync in Census with just one click has increased our catalog of what’s possible.

featured_paragraph_image_1
“It’s been a life-changer. Now the team can focus on more important things instead of just making sure data gets from point A to point B.”
“Now we can develop, automate, and deploy a bespoke audience same day.”
 
“Moving to a more self-serve architecture has been huge for us with the move to Census. For example, the capability to mirror datasets was something we were working on with our prior CDP that was bespoke. The fact that we can set up a mirror sync in Census with just one click has increased our catalog of what’s possible.

“Census is a big part of how we drive net new business and greatly reduce costs using data.”

henry-mizel-profile

Results

What are the results of using Census and the business impacts on the customer?

“It’s been a life-changer. Now the team can focus on more important things instead of just making sure data gets from point A to point B.”
“Now we can develop, automate, and deploy a bespoke audience same day.”
 
“Moving to a more self-serve architecture has been huge for us with the move to Census. For example, the capability to mirror datasets was something we were working on with our prior CDP that was bespoke. The fact that we can set up a mirror sync in Census with just one click has increased our catalog of what’s possible.

600px
“It’s been a life-changer. Now the team can focus on more important things instead of just making sure data gets from point A to point B.”
“Now we can develop, automate, and deploy a bespoke audience same day.”
 
“Moving to a more self-serve architecture has been huge for us with the move to Census. For example, the capability to mirror datasets was something we were working on with our prior CDP that was bespoke. The fact that we can set up a mirror sync in Census with just one click has increased our catalog of what’s possible.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

Start a trial
Request a demo

Results

What are the results of using Census and the business impacts on the customer?

  1. Go-to-market and operations team members can use Census to pipe in different product data, enabling more experimentation and iteration

  2. Product data and in-app user behavior allow the go-to-market team to precisely time outreach and provide high value in customer interactions

  3. Identified PQL (product qualified leads) that reflect both Apollo’s business needs and the customer’s segment and funnel stage

Related posts