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Beauty Pie × Census

Why Beauty Pie adopted a Composable CDP to improve customer experiences

Beauty Pie is a direct-to-consumer beauty and skincare company that wanted to retool their CDP stack towards a composable framework. They were looking to optimize spend by customer channel while increasing conversion, retention, and repeat purchase rates.

beauty pie

Stats

Industry:  Ecommerce, Retail
Headquarters: 
Company type:  B2C, E-Commerce
Team:  Marketing
Use cases:  Ad Audiences, Dynamic audiences, Email personalization
Featured integrations:  Amazon Redshift, Facebook Ads, Google Ads, Iterable, Snowflake

Summary

Beauty Pie is a membership-based beauty product company with a direct-to-consumer model, offering luxury skincare, makeup, and beauty products to its members without prohibitive mark-ups.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Effectively migrated to a composable architecture with limited interruptions

  2. Leveraged Census to sync customer data into Iterable for personalized marketing outreach

  3. Saved 5 hours a week for the data team and tens of thousands in CDP savings

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