menu Menu close Close
Get a demo
Sign In

Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Bleach London × Census

How Bleach London reduced Cost Per Acquisition by 20% by improving Facebook Ads targeting

With With Michael Lorenzos (Substack), Head of Ecommerce Growth at Bleach London

With Census sending up-to-date data to their marketing tools, Bleach London can run cross-platform promotions that target exactly the right audience segments, reducing cost per acquisition (CPA) by 20% for their prospecting campaigns.

Stats

Industry:  Ecommerce
Headquarters: 
Company type:  B2C, E-Commerce
Team:  Growth, Marketing
Use cases:  Ad Audiences, Granular Segmentation, Marketing personalization
Featured integrations:  BigQuery, Facebook Ads, Klaviyo, Looker

Summary

Bleach London began as the world’s first color-focused salon, based in London. By the start of 2020, it had expanded to several locations and a wholesale business. As in-person businesses slowed down with the start of COVID-19 lockdowns, they expanded again with direct-to-consumer hair color kits.  With that shift came the need for a data stack to support the growing DTC business.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

Start a trial
Request a demo

Results

What are the results of using Census and the business impacts on the customer?

  1. Improved email open rates and conversion with more targeted product recommendations based on purchase history

  2. Saved a full workday per month by managing audiences in a single place, on top of the warehouse, and syncing them to both Facebook Ads and Klaviyo

  3. Self-serve data access allows teams to create segments quickly and test performance across different campaigns

Related posts