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Boll and Branch × Census

How Boll & Branch customer segmentation drives effective direct mail campaigns

With Robert Hill, Analytics Engineer

Boll & Branch has built direct mail campaigns with the kind of customer segmentation usually reserved for email — with Census making it easy to get data from the warehouse to PebblePost.

Stats

Industry:  Ecommerce, Retail
Company type:  B2C, E-Commerce
Team:  Data
Use cases:  Ad Audiences, Email personalization, Enrich user profiles, Marketing personalization
Featured integrations:  BigQuery, Delighted, Iterable, Mixpanel, Netsuite, S3, SFTP

Summary

Boll & Branch sells luxury home goods through both ecommerce and its retail locations. As a company, Boll & Branch focuses on artisanally crafted bed linens made with ethical manufacturing processes.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Able to deliver segmented recipient lists for targeted direct mail campaigns

  2. Enriched user profiles available for both direct mail and email marketing

  3. Time-savings of 4-5 hours per week for the data team

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