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ClickUp × Census

How ClickUp Cut Customer Acquisition Costs by 50% by Activating LTV Models

Marc Stone, VP of Data and Growth at ClickUp, spoke about how ClickUp implemented a revolutionary approach to Google and Facebook Ads conversion tracking to cut Customer Acquisition Costs by a jaw-dropping 50%.

Using Snowflake and Census at the core of their Composable Customer Data Platform, ClickUp is able to power omnichannel audience management and personalization.

Watch the full recording of Marc’s talk here ->

Stats

Industry:  Product-Led Growth, Productivity tools, SaaS
Headquarters: 
Company type:  B2B, Product-led Growth
Team:  Data, Growth, Marketing
Use cases:  Ad Audiences, Email personalization, Granular Segmentation
Featured integrations:  dbt, Facebook Ads, Fivetran, Google Ads, Iterable, Marketo, Salesforce, Slack, Snowflake, Zendesk

Summary

ClickUp is a powerful all-in-one productivity platform that brings teams, tasks, and tools together in one place. ClickUp serves over 8 million users across 1.6 million global teams at companies such as Netflix, IBM, T-Mobile, Spotify, TIBCO, and Booking.com.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. 50% reduction in Customer Acquisition Costs over 6 months — ClickUp uses Snowflake, dbt, and Census in their Composable CDP to sync a predictive LTV model that optimizes ad targeting in Google and Facebook.

  2. Consistent omnichannel campaigns — ClickUp builds and manages audiences in one central place — Census Audience Hub on top of Snowflake. They can model complex data relationships between users, workspaces, and companies, then make those available to non-technical marketers in a no-code interface.

  3. Customer 360 view — ClickUp’s data and marketing teams work together to build comprehensive customer profiles and journeys that unify first-party data. Then, they use Census to send their Customer 360 to any Go-To-Market tool that needs it.

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