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spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Coalition × Census

How Coalition uses reverse ETL to provide secure, clean access to data

With Ethan Rader, Senior Product Manager at Coalition

For Coalition, everything is about balance. Teams need access to customer data without risking data security. They need the flexibility to try out new tools and systems without costly custom integration work. Census helps them achieve that balance.

Stats

Industry:  Cybersecurity, Insurance
Headquarters: 
Company type:  B2B
Team:  Product, Sales and RevOps
Use cases:  Data migration, Product metrics in CRM
Featured integrations:  Custom Destination, Intercom, Marketo, Redshift, Salesforce, Snowflake

Summary

Coalition helps businesses address digital risk. In addition to insurance coverage, Coalition offers active monitoring and alerting to help businesses stay ahead of digital risks including ongoing scanning for vulnerabilities, personalized alerts, and 24/7 access to security experts.

That full policyholder platform generates plenty of customer usage data. The goal of their Business Systems team is to help teams access and make sense of that data in order to build excellent customer experiences.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Providing relevant and timely data to the Sales team

  2. Deploying new tools quickly

  3. Managing their data pipeline without additional headcount

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