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spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Crossbeam × Census

How Crossbeam upgraded from a fragile Zapier hack to a product that does it all

With Matt Nicosia, Director of Growth at Crossbeam

Before finding Census, Crossbeam relied on a hacked-together reverse ETL solution that needed many hours of maintenance per month. With the switch to Census, they’re not just saving time and thousands of dollars per year in Zapier usage fees. They’re also pushing out personalized messaging to users and helping their Sales team approach the most exciting prospects with better offers.

Stats

Company type:  B2B
Team:  Growth
Use cases:  Drive product adoption, Product metrics in CRM
Featured integrations:  Google Sheets, Hubspot, Intercom, Redshift, Salesforce, Snowflake

Summary

Crossbeam helps companies make the most of their partnerships. With Crossbeam’s account mapping capabilities, its client companies gain better access to partner data. Leveraging that data can drive effective co-marketing campaigns, prioritize product roadmaps, and identify sales leads.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Developed automated user messaging that suggests specific integrations based on usage data

  2. Personalized Sales outreach by helping the team compare a prospect’s partner list to the list of current Crossbeam clients

  3. Saved hours per week in time spent maintaining and updating data syncs

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