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Figma × Census

How Figma uses their customer data to 10X sales team productivity

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Stats

Company type:  B2B, B2C, Product-led Growth
Team:  Sales and RevOps
Use cases:  Product metrics in CRM, Product qualified leads, Product-led growth
Featured integrations:  Custom Destination, dbt, Facebook Ads, Google Ads, Google Sheets, LinkedIn Ads, Marketo, Netsuite, Salesforce, SFTP, Snowflake, Zendesk

Summary

Figma is a Product Led SaaS company with millions of users. They decided to build an Enterprise Sales Team to accelerate their revenue growth.

Figma is a SaaS collaborative design tool that enables the entire design team’s process to happen in the cloud.

Figma is built around a freemium model - designers from all over the world get started using Figma for free and bring in coworkers to collaborate on the platform. They start paying as they use more features.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Exposing all of the product data in SFDC improved the sales team’s productivity.

  2. Uncovered upsell opportunities from existing accounts.

  3. AEs & AMs know how each of their customers are using the product, without leaving Salesforce.

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