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Hover × Census

How HOVER uses Census with Braze to drive proactive customer engagement

With Max Caldwell, Senior Growth Lead and Frances Fang, Senior Data Engineer

With Census and Braze, HOVER improves customer engagement through targeted messaging, finds new sales opportunities, and lives up to their values of honest and transparent communication.

Stats

Industry:  Home Improvement, Property Insurance, SaaS
Headquarters: 
Company type:  B2B, B2C
Team:  Data, Marketing
Use cases:  Marketing personalization, Personalized support outreach, Product qualified leads
Featured integrations:  Braze, dbt, Mixpanel, Salesforce, Snowflake

Summary

HOVER is a leading property data platform that supports homeowners, property insurance carriers, and contractors alike. With HOVER’s key product – a mobile app – homeowners can build a fully interactive 3D model of their home exterior with just a few photos taken on a smartphone.

HOVER values engaging its customers through honest and transparent communications, and wants to partner with their business customers to help them deliver the same. One focus for that has been driving homeowner engagement for their insurance customers by helping homeowners visualize projects and understand damage claims.

Running this level of customer communication requires the right messaging tools. That’s why HOVER's Senior Growth Lead, Max Caldwell, chose Braze as their centralized messaging platform:

"It's great to have a centralized place to send push notifications, to do in-app messaging, to send emails, but also, we’ve made really extensive use of custom HTML in-app messages and webhooks so we can go out and create customer experiences in ways that you might not normally expect."

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Results

What are the results of using Census and the business impacts on the customer?

  1. When Hurricane Ida hit the East Coast, Census allowed HOVER to pull new data attributes into Braze to support targeted alerts for affected homeowners with less than a day of turnaround time.

  2. By combining sales and user data and running experiments in Braze, HOVER nearly doubled its number of monthly sales meetings.

  3. Census allowed HOVER to retire its cumbersome custom integration code, freeing up the Marketing and Data teams to focus on strategic priorities instead of troubleshooting data issues.

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