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Hugo × Census

How Hugo got 3x higher conversion rates with personalized email campaigns

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With Darren Chait, Co-Founder & COO

Hugo wanted to harness the power of data to improve users’ experiences, but it was challenging. Now, with Census pushing data to Customer.io and other tools, Hugo provides personalization for each user, a change that’s boosted conversion rates by 300-400%.

Stats

Industry:  Productivity tools, SaaS
Company type:  Product-led Growth
Team:  Marketing
Use cases:  Early engagement score, Marketing personalization, Personalized referral emails, Product-led growth
Featured integrations:  Customer.io, Front, Hubspot, Mixpanel, Segment, Vitally

Summary

Hugo provides a bevy of features to make meetings more productive and less disorganized. Hugo customers can prepare agendas, share notes, track follow-up actions, and integrate meeting materials with the rest of their productivity tools.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. 3-4x better conversion rates with highly personalized emails

  2. Saved hundreds of thousands of dollars on data engineering salaries

  3. Democratized data access for the whole team

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