How LogDNA unlocks the power of Salesforce with Census

Stats

Company type:  Product-led Growth
Team:  Sales and RevOps
Use cases:  Product metrics in CRM, Product-led growth
Featured integrations:  Customer.io, Google Sheets, Hubspot, Outreach, Pendo, Salesforce, Snowflake, Zendesk

Summary

LogDNA has provided centralized log management solutions for small to enterprise-level clients since 2015, and Jeff Ronaldi has been their sales and marketing operations manager since 2019.

He works alongside several different teams including product managers, revenue operations, sales and marketing teams, and the data analyst team, all to provide sales insights so that they can “know what’s actually happening” in their business.

To do this, they use a range of software to link together everything from their data warehouses to their marketing tools. For LogDNA, their stack includes Redshift, MongoDB, Salesforce, Hubspot and Zendesk.

In order to provide their customers a great experience, LogDNA surfaces all of this information in Salesforce and their other business tools. Unfortunately, this wasn’t always the case.