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Monica Vinader × Census

How Monica Vinader optimized ad spend with their Composable CDP

Monica Vinader, a luxury jewelry brand based in London, wanted to leverage first-party data in Snowflake to improve ads targeting in Google Ads and Facebook Ads. They chose Census to turn Snowflake into a Composable CDP that increased the precision of their advertising and optimized marketing spend.

monica vinader store

Stats

Industry:  Ecommerce, Retail
Headquarters: 
Company type:  B2C, E-Commerce
Team:  Marketing
Use cases:  Ad Audiences, Dynamic audiences
Featured integrations:  Facebook Ads, Google Ads, Snowflake

Summary

Monica Vinader is a British jewelry brand known for its contemporary and versatile designs, often featuring colorful gemstones and customizable pieces. The company was founded by Monica Vinader in 2008 and has since grown into a globally recognized brand with a strong presence in the luxury jewelry market.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Migrated from a packaged to a composable architecture seamlessly

  2. Synced customer data into Google and Facebook ads platforms for consistent omnichannel campaigns

  3. Optimized ad spend with focused audience segmentation and exclusion lists

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