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NextAfter × Census

Digital Consultancy NextAfter Doubles Repeat Transactions with Census Embedded

NextAfter, a consultancy for non-profit digital fundraising, uses Census Embedded to double second transaction rates for its clients. Census Embedded accelerated their time-to-market by six months without increasing headcount.

Stats

Headquarters: 
Team:  Engineering
Use cases:  Ad Audiences, Email personalization
Featured integrations:  Facebook Ads, Google Ads, Hubspot, Google BigQuery

Summary

NextAfter is a specialized consultancy that helps non-profit organizations with digital fundraising. NextAfter helps organizations like Save the Children, Boy Scouts of America, and Greenpeace to acquire new donors and maximize the value of their donorbase. Their mission is to inspire the world to become more generous.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Doubled second-time transactions for clients — Census Embedded enables NextAfter to automate marketing audience management across email and ad channels, doubling the amount of second-time transactions for their clients.

  2. Capabilities in weeks, not months — Census Embedded helped NextAfter provide integration capabilities to 200+ destinations in a few weeks, rather than an estimated 6 months to build their own MVP to a handful of destinations.

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