How Notion's small team uses its data to punch above their weight

Stats

Company type:  B2C, Product-led Growth
Team:  Growth, Marketing
Use cases:  Product metrics in CRM, Product-led growth
Featured integrations:  Customer.io, Facebook Offline Conversion, Google Ads, Google Sheets, Intercom, Salesforce, Slack, Snowflake, Zendesk

Summary

Anyone who has worked on a small team knows that time is a precious and finite resource. While small teams are renowned for their ingenuity and hustle, with only a few people to wear many hats, most teams have the need for bespoke business logic but don't have the time to build the infrastructure or maintain it themselves

For these teams, finding pre-existing tools to help is a top priority. This was the landscape that Notion, one of the fastest-growing B2B SaaS applications which integrates ‘databases, kanban boards, wikis, calendars and reminders’ together, found itself in earlier this year.

When they realized that they needed a way to sync data from their data warehouse to their go-to-market tools, they began looking for a pre-existing solution, instead of building one themselves.

And that’s how they found Census.