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spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Prolific × Census

How Prolific unlocked the power of its Sales team with more data in Hubspot

With Jim Lumsden, Data Team Lead

Prolific’s newly-minted Sales team was eager for data on their customers and prospects, so they turned to Census. After a simple implementation, their salespeople now have important context for every sales interaction — without ever leaving Hubspot.

Stats

Industry:  Research
Team:  Data, Sales and RevOps
Use cases:  Marketing personalization, Product metrics in CRM
Featured integrations:  dbt, Hubspot, Pendo, Redshift

Summary

Prolific simplifies online data collection by connecting researchers with the study participants they need, quickly. Prolific customers don’t worry about vetting participants, paying out rewards, or recruiting a representative population sample. Prolific’s platform handles all of that and integrates with a variety of online survey services.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. New salespeople can see a customer’s history, so they can approach them the right way

  2. Massive time savings over building and maintaining their own reverse ETL automation

  3. Closed ten milestone deals in just six weeks of adding this data to Hubspot

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