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Screencastify × Census

How Screencastify automated upsell opportunities whilst saving hours of engineering effort

With Zack Blois, VP of Strategy & Operations

Adopting Census has saved the team at Screencastify hours of engineering effort previously spent building and maintaining custom API integrations, while giving their whole company better, quicker access to the data that’s critical for a product-led company.

Stats

Industry:  SaaS, Video
Team:  Sales and RevOps
Use cases:  Marketing personalization, Product-led growth, Upsell opportunities
Featured integrations:  Active Campaign, BigQuery, Pendo, Salesforce, Zendesk

Summary

Founded in 2013, Screencastify now helps over 15 million users to record, edit, and share asynchronous video. As a company, they’re committed to providing the simplest possible user experiences that serve their primary user base: educators and students.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Saved up to 10 hours of engineering work per new integration pipeline

  2. Enabled highly personalized user communications for product-led growth to drive better onboarding and upsell opportunities

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