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Smartify × Census

How Smartify saved its team from a six-month CDP implementation project with Census

With Martin Jefferies, Head of Marketing

Smartify originally went looking for a customer data platform (CDP) to support marketing personalization, but they quickly realized that implementation would waste months of development time. Census got them to the same endpoint in just one day.

Stats

Industry:  Consumer Apps
Company type:  B2C
Team:  Marketing
Use cases:  Drive product usage emails, Email personalization, Marketing personalization
Featured integrations:  Customer.io, MySQL, Google BigQuery

Summary

Smartify helps customers connect with art both at home and in the world. Through the Smartify app, users gain access to virtual tours, on-demand content, and online booking, as well as enriched experiences at museums and galleries.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Eliminated a time-consuming CDP implementation project, saving months of development effort

  2. Keeping costs stable as the business scales

  3. Reliable and real-time data syncing

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