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spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Spreedly × Census

How Spreedly saves 5 hours per week with Looker and Census

With Michael Johnston, Director of Business Analytics

The team at Spreedly wanted to personalize their customer outreach based on actual customer actions and needs, not just default timelines. Together, Looker and Census helped them develop responsive workflows to drive personalized communication.

Stats

Industry:  Payments, SaaS
Company type:  B2B
Team:  Sales and RevOps
Use cases:  Product metrics in CRM
Featured integrations:  Looker, Salesforce, Snowflake

Summary

Spreedly's Payments Orchestration platform enables and optimizes digital transactions with the world's most complete payment services marketplace. Global enterprises and hyper-growth companies grow their digital business faster by relying on their payments platform.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Business analytics team able to save 5 hours per week by syncing models from Looker to Salesforce using Census

  2. Higher return on analytics (ROA) by operationalizing product usage data to Salesforce

  3. Increased conversion on trial emails using personalized behavioral data synced to Pardot

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