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TCGplayer × Census

How TCGplayer improves sales productivity with 360° data in HubSpot

TCGplayer.com, an online marketplace for trading card games (TCGs) and collectibles, needed to modernize both the B2C buyer and B2B seller sides of their business. They use Census to sync valuable user and product usage data to HubSpot so their sales team has a 360° view of the collectible sellers in their marketplace.

trading cards

Stats

Industry:  Ecommerce, Marketplace, Retail
Headquarters: 
Company type:  B2B, B2C, E-Commerce
Team:  Sales and RevOps
Use cases:  Enrich user profiles, Lead scoring, Product metrics in CRM
Featured integrations:  Hubspot, Snowflake

Summary

TCGplayer is the leading online technology platform for the collectibles industry, connecting thousands of buyers and sellers from around the world. Their collectibles marketplace, including ecommerce and data management tools, powers sales through physical stores, websites, mobile apps and the TCGplayer Marketplace.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Improved sales productivity by enabling sales reps to view 360° data about TCG sellers in their HubSpot CRM

  2. Data requests are resolved in a matter of minutes or hours, not weeks

  3. Improved collaboration between the go-to-market team and the data team

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