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Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
UpKeep × Census

How UpKeep reduced customer churn with reverse ETL

With Ryan Chan, CEO

Adding reverse ETL to their data stack was a game changer for UpKeep. Better data insights drove improvements across teams, but the biggest impact was to Customer Success. Access to real-time customer usage data empowered the team to have proactive conversations with customers, increasing subscriptions and reducing customer churn.

Stats

Industry:  Asset Operations Management, SaaS
Company type:  B2B
Team:  Customer Success
Use cases:  Health score, Product metrics in CRM
Featured integrations:  BigQuery, Google Sheets, Intercom, Postgres, Salesforce

Summary

UpKeep offers an asset management system for maintenance and operations teams. They offer mobile and desktop applications for logging equipment issues, tracking preventative maintenance tasks, and issuing work tickets, helping customers reduce downtime and improve facility conditions.

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Results

What are the results of using Census and the business impacts on the customer?

  1. Near real-time product usage data is driving better customer interactions

  2. Less customer churn and expanded subscriptions

  3. Dependable flow of data with less downtime and less maintenance

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