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Weights and Biases × Census

How Weights & Biases enriched user and team product analytics in Mixpanel

With Bryan Bischof, Head of Data Science
David La Chasse, Lead Data Engineer
Noah Bruegmann, President at Data CRT (Data Consultant)

Weights & Biases was already leveraging Mixpanel for product analytics, but with Census they’ve been able to enrich and map the relationships between users, teams and organizations using existing data models – all without waiting on software engineering.

Stats

Industry:  ML Ops, SaaS
Company type:  B2B
Team:  Data, Product
Use cases:  Enrich teams, Enrich user profiles, Synthetic events
Featured integrations:  BigQuery, dbt, Mixpanel, Salesforce, Segment

Summary

Weights & Biases provides an innovative machine learning platform to help developers visualize, collaborate, and iterate when building models. Their platform supports over 200,000 users who are advancing machine learning projects at startups, large enterprises, and research universities.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

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Results

What are the results of using Census and the business impacts on the customer?

  1. The data aligns with the product’s concepts of user, team, and organization.

  2. All data stays in sync with the warehouse and the most current dbt logic.

  3. Go To Market, Growth, and Product teams access meaningful data from the tools they use daily, rather than relying on separate reports.

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