menu Menu close Close
Get a demo
Sign In

Census Has Been Acquired by Fivetran - Read More

spark News • Real-Time Reverse ETL is here 🚀 Activate data with subsecond latency using Census Live Syncs→
Zip × Census

How Zip uses Snowflake & Census to unify audience segmentation

With Moss Pauly, Sr. Product Manager
Bianca El-Jalkh, Growth Product Manager
Nick Heron, Senior Analytics Engineer

Zip recently modernized their data stack with best-of-breed components, selecting Census, Snowflake, Fivetran, dbt, and Snowplow. Census’s data activation platform empowers Zip’s Growth Marketing team to segment audiences with all their data in Snowflake, and deliver unified experiences through Braze and in-app messaging.

Stats

Industry:  Fintech, Payments
Company type:  FinTech
Team:  Growth, Marketing, Product
Use cases:  Dynamic audiences, In-app personalization, Marketing personalization
Featured integrations:  Braze, dbt, Fivetran, S3, SFTP, Snowflake, Snowplow

Summary

Zip is a global ‘Buy Now, Pay Later’ company that helps millions of consumers access fair, flexible and transparent payment options. Zip integrates with thousands of merchant partners including Amazon, Best Buy, eBay, and Uber to deliver a better way for customers to pay.

Unify. Enhance. Activate.

Your data is yours. Use it everywhere.

Start a trial
Request a demo

Results

What are the results of using Census and the business impacts on the customer?

  1. More consistent customer experiences: Unified audiences between Braze and the Zip app ensure the same customers receive the same targeted offers across all channels.

  2. More powerful segmentation: With access to all their Customer 360 data, Zip teams can build granular segments and target specific user subsets that they weren’t able to before.

  3. Self-service data access: Census’s user-friendly UI for segmentation and syncs enables non-technical users to build and sync trusted customer lists themselves, and reduces manual work for analytics engineers.

Related posts